In today's real estate market, the importance of connecting with buyers online cannot be overstated.
Beautiful photographs to capture a home's best features are probably the most beneficial investment of time and resources one can make. Christine Kim is connected with a roster of the best photographers, stagers, and other service providers to help clients "present" their homes in their best possible light.
Along with photographs, the words used to describe a home can be pivotal in connecting with buyers. And ideally, the language should match the forum for best effect. For example, descriptions accompanying a blog or Facebook post aim for a different feel than the property description in the listing flyer. Depending on the client's comfort level and the content platform, Christine listens to and works with her client to draft and to hone language that conveys -- with precise flair -- the essence of the home.
Syndication: Distribution of Information on the Internet and Positional Advertising
In addition to marketing and advertising throughout the Internet and print media, Christine also employs targeted social media advertising, agent-to-agent emails and telephone outreach, and — depending on expected buyer-profile for the property -- print campaigns in the New York Times, Variety Magazine, the MLS Broker Caravan magazine, Los Angeles Magazine and other print media. Through the global outreach network of the Douglas Elliman and Knight Frank alliance, Christine can market her clients' properties to over 21,000 property professionals in 520 offices and 60 countries around the world.
Finally, Christine utilizes a unique and powerful buyer-match technology tool within Douglas Elliman to match identified and real potential buyers with her sellers.
For investment properties and luxury and vacation homes, Christine tailor develops marketing plans -- including use of dedicated websites -- for reaching alumni networks and catering to specific demographics.